Watch parties, clinics and Guinness: How the NFL is building a fan base in Ireland
‘The goal is not to be the travelling circus and turn up and then go away again ... It’s about putting roots down’
Fans at a Pittsburgh Steelers watch party in Croke Park, Dublin. The NFL is working to ensure that sponsors, media partners and enthusiasm are in place before committing to playing a game in Ireland. Photograph: Paulo Nunes dos Santos/The New York Times
