LONDON - Dog lovers who let their pets foul the streets are being targeted by a cinema advertisement campaign showing a man defecating on the pavement. "You wouldn't. Don't let your dog" is the message, as the man's neighbour slips on the mess.
Around 17,500 dogs - one for every 10 humans - live in Islington, where local authorities reckon they spend £32,000 a year to clear up their mess. The ad is made by Saatchi & Saatchi, the firm behind four winning election campaigns for the Conservative Party.
