THEY claim to be Ireland's most oestrogen charged girlie band and their ambition is to do for Ireland what the Spice Girls have done everywhere else - sell lots of records based on perfectly marketed sex appeal.
Looks like they might do it. At the launch in the Olympia Theatre for Xplicit, record company reps were looking worried when the band were slow to hit the stage, but it turned out Norma Breen, one of the foursome, had done pretty much exactly that, and injured her leg before coming on, which was a bit of a problem for an all dancing ensemble.
Still, they made it onstage in style under the watchful eye of their manager Fran Hurley, and the record executives from BMG and Polygram seemed impressed, as did Ronan Collins from RTE who was there to introduce them.
Fran Hurley is brother to Red, which took the mind back to a different era altogether - Red Hurley is apparently coaching the girls in their singing, which might worry the Eurovision crew who are finally getting a rest.
EuroVision isn't quite the direction the girls are aiming for, though.
"In Yer Face" is their creed and, having been carefully culled from more than 700 hopefuls in the open auditions, Melisse, Suzanne, Norma and Shereen are being groomed for raunchier things.
