The Supervalu Irish Food Producers Awards 2010, in association with The Irish Timesand Enterprise Ireland, are designed to recognise excellence, quality and innovation within the food and beverage sector in Ireland.

The overall winner will be awarded the title of the SuperValu Irish Food Producer of the Year on Wednesday. In addition, awards will be made in the following categories: Quality Commitment; Innovation; Local Producers; Best Newcomer; Best Fresh Produce and People’s Choice Award.

Below are the three shortlisted candidates for awards in:

Best Newcomer:Delicious, Ella's Homemade Brown Bread, Blue Haven Food Company

Best Fresh Produce: Wexford Fruit Producers Ltd, Country Kitchens Bakery, Oliver Carty Ltd

Quality Commitment Awards: Kerrigans Mushrooms, Kepak and Follain