Former directors of BSkyB and Domino’s are joining listed bookmaker Paddy Power’s team, the company said yesterday.

Danny Russell, who was marketing strategy director for BSkyB, will join the Irish company as insight director.

Robin Auld, who worked for Domino’s in Germany and the UK will take up the role of brand director with Paddy Power.

Both will start with the bookie in October, and will report to its marketing director, Christian Woolfenden.

The appointments follow on from the arrivals at Paddy Power last month of Mark Singleton, who joined as head of sportsbook marketing from Procter Gamble, and Claire Davies, who joined as head of PR and media relations.