New man handles family china

It's difficult to make much sense about those management changes at Wedgwood, particularly the appointment of Peter Goulandris…

It's difficult to make much sense about those management changes at Wedgwood, particularly the appointment of Peter Goulandris, Tony O'Reilly's brother-in-law, as executive chairman of Wedgwood.

Without any disrespect to Goulandris, whose management expertise until now has been concentrated on his family's shipping business, he has little or no track record in the manufacture and marketing of luxury goods like china.

Current Account isn't convinced about the "undiminished responsibility" for Wedgdwood head, Brian Patterson.

From a position where he reported directly to Waterford Wedgwood chairman O'Reilly, another reporting layer has been installed with Patterson now reporting to Goulandris, who presumably then reports to O'Reilly.

Contrast that situation with Waterford Crystal, where Redmond O'Donoghue still reports directly to O'Reilly. What makes Waterford Crystal so different that a direct reporting relationship between chief executive and group chairman can be maintained while a fundamentally different structure is introduced in Wedgwood?

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