LEVER Brothers Ireland has won the An Post sponsored Supreme Award for excellence in direct marketing for the company's recent "Levers 90s Living" campaign. The winning campaign was created by Creative Solutions Ltd.

The campaign featured especially produced consumer magazine with personalised letter, questionnaire and incentives to reply and to purchase the featured products. It was praised by the judges for allowing the precise evaluation of the response from targeted consumers. It also generated up to date information for the client's marketing database.

The award was sponsored by An Post in association with the Irish Direct Marketing Association.

Speaking at the awards, Mr John Hynes, chief executive of An Post, said it was a key player in the direct marketing business and intended to stay there.