A SERIES of Irish outdoor advertising posters for Heineken lager have carried off the top award in the alcoholic drinks section of Europe's prestigious EPICA awards.

Created by DDFH&B Advertising for Murphy Brewery Ireland, the posters played on the words Ken, In and Eke which appear within the Heineken name. The series was produced by copywriter, Mr Denis Goodbody and art director, Ms Deirdre McMahon.

EPICA are Europe's premier awards for television and print advertising, and the judging panel received almost 4,000 entries for the 31 categories in the latest competition.