Glanbia is to invest £500,000 (€635,000) to market its Kilmeaden cheese brand. The cheese, which is made in Co Waterford, includes red and white cheddar and will be marketed under the new strapline "the fillet of cheese". The packaging will include the image of a cheesemaker.
Glanbia markets `fillet of cheese'
Glanbia is to invest £500,000 (€635,000) to market its Kilmeaden cheese brand
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